CLIENT:
SONY
EXPERIENCE:
GAME DESIGN — GAME DIRECTOR
Ghostbusters Afterlife: ScARe
summary.
An augmented reality action-adventure game designed to extend the Ghostbusters Afterlife movie universe.
Developed through a collaboration between FS Studio, On Top Studios, and Imprezario, and officially licensed by Sony Pictures and Ghost Corps, the project brought cinematic-scale ghost encounters into players' real-world spaces using mobile AR technology.
Players used their devices to detect, capture, and battle ghosts across dynamic boss fights and narrative-driven missions — fully integrated with the film’s lore, characters, and storytelling style.
challenge.
— Design and deliver a cinematic-grade mobile AR experience under a strict deadline — timed to launch alongside the theatrical release of Ghostbusters Afterlife.
— Maintain authentic Ghostbusters brand storytelling.
— Deliver deep, replayable gameplay loops beyond simple AR gimmicks.
— Integrate boss battles, dynamic spatial interaction, and a meaningful progression system — all on an immovable marketing timeline.
role.
— Lead Game Designer for the Vertical Slice that secured project greenlight — designing level systems, combat mechanics, and core progression loops.
— Game Director and Co-Designer for full development — overseeing gameplay design, coordinating schedules across multidisciplinary teams, and ensuring delivery aligned with marketing and IP timelines.
— Led IP collaboration with Sony Pictures, Ghost Corps, Imprezario, and the On Top development team to maintain narrative and brand consistency.
— Managed client communications, milestone approvals, and final content delivery to meet the theatrical launch deadline.
— Designed onboarding flows and boss battle structures to enhance both new player accessibility and gameplay replayability.
outcome.
— Successfully greenlit and launched globally as part of the Ghostbusters Afterlife theatrical marketing campaign.
— Delivered on schedule despite tight deadlines tied to the film’s release.
— Achieved strong engagement metrics: 30% Day-1 Retention (D1R) and 8% Conversion Rate (CR) — demonstrating effective alignment between gameplay design and user engagement strategies.
— Earned recognition as one of the most polished AR companion experiences tied to a major movie IP.
— Set a new benchmark for combining cinematic storytelling and active AR gameplay in the mobile space.
