— I began my career designing and shipping casual games for brands like Disney Interactive, PlayFirst, and Hasbro, mastering level design, progression balancing, and player-centric UX long before mobile gaming reshaped the industry.
— Since then, I’ve expanded into mobile, AR, XR, decentralized ecosystems, and narrative-driven digital experiences, building gameplay systems that bridge technology, storytelling, and emotional engagement.
— Throughout my career, I’ve led game and product development for global brands including Meta (via Treeview), Sony, Spin Master, and Verily (via FS Studio), delivering experiences that range from cinematic AR adventures to collaborative digital worlds.
— Whether building new IP, designing gameplay loops, leading multidisciplinary teams, or mentoring future designers, I approach every project with a focus on structure, creativity, and emotional resonance.
Currently based in Uruguay - one of Latin America’s emerging tech hubs - I bring a global perspective, a systems-thinking mindset, and a passion for blending storytelling, technology, and design into memorable player experiences.
superpower.
skills — services.
Designing player-centered gameplay loops, progression systems, emotional engagement arcs, and narrative frameworks that drive retention and discovery.
PRODUCT STRATEGY AND INNOVATION
Turning ideas into executable product roadmaps — blending creative vision with KPI-driven strategies, technical feasibility, and milestone planning.
WORLDBUILDING AND IP DEVELOPMENT
Building dynamic lore ecosystems, decentralized storytelling models, and player-driven narrative structures that scale across media and platforms.
AI-ENHANCED DESIGN & WORKFLOWS
Integrating generative AI into design pipelines — leveraging tools like ElevenLabs, Krea, Midjourney, Magnific, SD-WebUI, and Lovable to accelerate ideation, prototyping, and narrative development.
UX/UI SYSTEMS DESIGN
Crafting immersive, intuitive interaction flows for games, XR experiences, and digital products — focused on usability, accessibility, and emotional impact.
CREATIVE LEADERSHIP AND MENTORSHIP
Leading multidisciplinary teams, managing cross-functional collaboration, mentoring future designers, and driving innovation through structure and vision.