Samsung Family Bixby
Samsung was exploring new voice AI scenarios for smart home environments. The challenge: create a family-first Bixby experience that could adapt to the emotional and organizational dynamics of multi-generational households.
We designed “Family Bixby” — a modular voice assistant with personality-driven avatars that manage scheduling, wellness, entertainment, and education. Each avatar embodies a role (like Zen for mindfulness or Coach for fitness), making voice interaction emotionally rich and behaviorally impactful for all ages.
— Voice UX and persona design
— AI interaction mapping
— Cross-platform planning (mobile, smart speaker, wearables)
— Gamified family wellness loops
Proposal prepared by FS Studio for Samsung, exploring next-gen voice AI applications.
creative vision — strategic thinking.
Concept proposals crafted for leading companies — blending creative innovation with structured game systems, narrative design, and product strategy.
