Oreo’s J-Pod AR Experience
Evans & Sutherland partnered with a U.S. aquarium and Oreo (J-22) to create an educational AR experience for families, focused on conservation and emotional learning. The project aimed to enhance museum visits with immersive storytelling, while supporting monetization and take-home engagement.
We designed a mobile AR adventure where visitors meet Oreo the Orca, form their own pod, and explore ocean themes through branching interactive scenes. The experience unfolds across three layers — plaza intro, exhibit missions, and a take-home mode — blending narrative, multiplayer co-creation, and environmental storytelling.
— Narrative systems for informal learning
— AR storytelling & co-creation mechanics
— Emotional design across multi-age audiences
— Physical/digital journey mapping
— Monetization hooks & retention strategy
Proposal developed by FS Studio for Evans & Sutherland in response to a museum-scale AR learning RFP.
creative vision — strategic thinking.
Concept proposals crafted for leading companies — blending creative innovation with structured game systems, narrative design, and product strategy.
