Lucid Motors Studios
Lucid Motors wanted to redefine the automotive retail experience through technology. The idea: use small footprint XR installations in premium locations to immerse potential customers in the Lucid brand and vehicle design.
We pitched “Lucid Studios,” modular retail hubs that combine projection mapping, AR customization stations, and VR motion simulators. Visitors could build and save their dream car experience using a branded RFID keychain, blending tactile exploration with digital storytelling.
— AR/VR retail experience design
— Physical-digital product strategy
— Data-driven personalization via facial recognition and RFID
— User journey mapping across showroom and in-home kits
Proposal prepared by FS Studio for Lucid Motors as part of their immersive retail innovation strategy.
creative vision — strategic thinking.
Concept proposals crafted for leading companies — blending creative innovation with structured game systems, narrative design, and product strategy.
